<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://www.madsjohnsen.com/archive</loc><changefreq>daily</changefreq></url><url><loc>https://www.madsjohnsen.com/about</loc><changefreq>weekly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/goodreads</loc><lastmod>2024-09-26</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/being-a-one-stop-shop-is-not-a-compelling</loc><lastmod>2025-05-30</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/working-with-mads</loc><lastmod>2024-11-14</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/the-two-simple-questions-to-ask-before</loc><lastmod>2024-06-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/move-fast-6-simplify-accountability</loc><lastmod>2024-04-23</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/clinch-self-service-while-you-are</loc><lastmod>2024-04-14</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/triple-your-retention-impact-by-focusing</loc><lastmod>2024-04-01</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/you-built-it-but-will-they-come</loc><lastmod>2024-02-20</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/move-fast-5-great-artists-steal-winning</loc><lastmod>2024-02-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/move-fast-4-treat-your-engineers</loc><lastmod>2024-02-02</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/measure-what-matters-even-if-you-dont-fully-control-it</loc><lastmod>2024-01-17</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/dont-worry-about-being-first-focus</loc><lastmod>2024-04-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/pm-archetypes</loc><lastmod>2024-10-23</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/never-skip-the-candidate-presentation</loc><lastmod>2024-05-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/lack-of-urgency-deadlines-drive-progress</loc><lastmod>2024-02-02</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/how-to-write-great-summaries</loc><lastmod>2024-04-17</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/great-weekly-updates</loc><lastmod>2025-08-08</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/quality-value-propositions</loc><lastmod>2024-04-01</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/the-friendly-feud-game-the-secret-to-making-better-product-decisions</loc><lastmod>2023-12-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/actionable-insights-from-canceling</loc><lastmod>2023-12-14</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/online-user-engagement-451-is-the</loc><lastmod>2024-02-20</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/a-simple-approach-to-assess-sustainability</loc><lastmod>2023-12-14</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/quickly-assess-your-most-valuable</loc><lastmod>2023-12-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://www.madsjohnsen.com/p/ab-testing-is-not-free</loc><lastmod>2024-02-02</lastmod><changefreq>monthly</changefreq></url></urlset>